John Yonitch founded Protection Matters in 2020. His dream is to help as many people as possible to become sufficient in their personal protection and safety.


Mr. John Yonitch has been in the self-protection, security, life safety, and emergency management business his entire adult life. Allow him to share his 43 years of education, training, knowledge, and expertise with you.

John considers himself a “career student.” With extensive training, education, and experience in a multitude of disciplines, including self-defense and self-protection, fire and life safety, law enforcement, firearms, security, and food safety, as well as others, he is well-versed in these fields.

He has trained in Tae Kwon Do, Jeet Kune Do, Togakure Ryu Ninjutsu, and is a 1st Degree Black Belt in Combat Karate. He served as an Assistant Fire Chief, a municipal Emergency Management Coordinator, and a state Correctional Officer.

Mr. Yonitch holds or has held numerous certifications and has served as an instructor on an array of pertinent topics. Let his forty-three years of know-how work for you.

He resides in Florida, having been raised in New Jersey.

John is the President and Founder of Protection Matters Institute, an online resource for all your security, protection, and safety needs.